Tuesday, October 27, 2009

Breakfast Cereal: The Marketing of Sugar


It’s not often you see an advertisement for Shredded Wheat, All Bran, or low-sugar organic cereals. What you do see, in a very repetitive and aggressive way, are ads for high-sugar, low-fiber content cereals. You know, Trix (Trix are for kids!), Lucky Charms (they’re magically delicious), Corn Pops, and Cap’n Crunch (one of my childhood favorites).

Those Saturday morning cartoons may entertain the kids and even delight a few adults but they also offer up unhealthy choices in the form of commercials. A new study, conducted by the Rudd Center for Food Policy and Obesity at Yale University, shows that cereals marketed to our children have 85 percent more sugar, 65 percent less fiber, and 60 percent more sodium, not to mention the additional unnecessary calories that they add to the breakfast bowl.

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